As business owners you are no doubt always looking for the most effective way to spend your time. It is important to truthfully assess how productive hours are spent on a daily basis. Keep in mind that there is a distinct difference between busy and productive. Busy entrepreneurs can quickly get caught up in the “busywork” of running a business. Tasks such as checking emails, handling invoices or other payments, making travel arrangements, preparing handouts (instead of preparing your presentation), etc. can rob one of many productive hours each day. These tasks, though necessary to keep a busy running, are not the elements that provide the sustainability to keep a business growing.
With that said, here is a word that any student of business has heard heard millions of times – DELEGATE. Of course it would be in the best interest of your business if you could focus your more productive hours on the things that yield the most return. Ask yourself, “What limits me?” and make sure you find ways to address those limitations. It may be a good idea to start setting times monthly to access and readjust if necessary – check-in with yourself and your business to make sure you are staying on track. By delegating some of these tasks to someone with a lower rate per hour, the busy entrepreneur is free to concentrate his/her hours on more productive tasks; therefore seeing an increase in productivity, prospects, clients, and income.