Friday, May 22, 2009
Monday, May 18, 2009
What is an Autoresponder? By Michael Cheney
Lots of people talk about autoresponders and how you can use them to grow your business online. But what actually is an autoresponder? Quite simply, it’s a piece of software that enables you to send emails to people automatically. This doesn’t mean that it writes the emails for you and it doesn’t involve spam or sending unsolicited email. What it means is that you set up a sequence of prewritten emails that are sent out to prospects on your database at regular intervals.
The importance of this cannot be underestimated. Time and time again internet marketing gurus tell you that the money is in the list. This is not by accident. The online marketing specialists know that this is fact. The more people you have on a mailing list that are interested in your products or services, the more sales you will make.
You can use an autoresponder to essentially send emails out to your prospect list, even when you’re not at a computer. What you do is you create, lets say, a seven part email course. Then you can set the intervals for the emails to, say, once a day and send them one part of the course each day. So you write the emails one time and then anyone joining that list will automatically be sent those emails for the next seven days.
This doesn’t matter if you’re online or if you’re away from the computer. They will get sent automatically. They also get added to the list automatically. And if they choose to unsubscribe, all of that is taken care of without you having to lift a finger.
The main benefit to using an autoresponder is connected to the fact that the majority of people need to be told about a product seven times before they buy it. So I want to ask you, how many times are you telling your visitors about your product? Chances are it’s less than seven.
They’ll land on your homepage or somewhere else on your website and they’ll look at your offering, but the majority of your sites visitors will disappear. So unless you can get them onto an opt-in mailing list, either a course or free information that is of multi-part format, the chances are you will have lost them forever. You can use an autoresponder to send these messages out to people with their permission convincing them and educating them about your product.
This is simply a form of permission marketing. People will give you their permission to receive emails in return for you giving them free, quality information. Do not load the messages with over-hyped sales pitches, but give them real quality information with a small mention about your product at the end.
What you’ll find is that people come to know you and grow to trust you over time as you send them more and more information. The longer you can maintain this relationship with them, the more likely they are to actually buy from you. The beauty of this is that using an autoresponder saves you the costs of printing, posting and packaging and enables you to contact and keep in touch with all your prospects around the clock without actually having to do anything.
Wednesday, May 6, 2009
Do you have multiple incomplete projects- just waiting for your attention? To distracted to see a project through to the end? Having a designated owner of your projects and task makes all the difference. A project manager manages resources, time, money and scope of projects. administrative partners, llc keeps your projects moving while you focus your time and energy on thing that only they can do.
This service includes:
-o- Responsible for a projects from start to finish
-o- Leads teams in negotiating multiple relationships within any project
-o- Functions as the “hub” of the project
-o- Maintain a healthy client relationship throughout project
-o- People Management: Find, Hire and Manage Virtual Teams
Work more efficiently. Revaluate methods that are not working so that you can continue to grow your business.
This service includes:
-o- Productivity analysis
-o- Recommendations for productivity
-o- Streamline and simplify systems and processes
-o- Maintain accurate reports of the business metrics – helps business owners make informed decisions about their business
-o- Implementing and managing new revenue streams
Getting Started Package*
(6 month trajectory)
The Getting Started Package assists small business owners in realizing their vision of owning their own business. The package coordinates the start up activities that need to occur. These services include:
-o- Registration of Company Name
-o- Research and secure domain name registration
-o- Business Plan Consulting
-o- Marketing Strategy
-o- Pricing Strategy
-o- Logo Design
-o- Business Card Design
-o- Letterhead Design
-o- Website design
-o- Marketing brochure
Next Level Business Package
(6 month trajectory)
The Growing Your Business Package is designed for the business owner who has been in business for a while and who is looking to streamline their business.
-o- Includes our Productivity Consulting service (3 months)
-o- SEO Management
-o- SEO Reports and Analysis
-o- Website Optimization
-o- Link Building Website Promotion
-o- Virtual Assistant services (10hrs/mo)
-o- Internet Marketing
-o- Upload a Video
-o- Set-up and maintain social networking profiles
-o- Website maintenance
-o- 1Shopping Cart set up
-o- Newsletter template design (print or online)
-o- Order entry
-o- Order tracking and follow up
-o- Marketing campaigns
-o- Billing and invoicing
-o- Manage Company Store capabilities
-o- Keeping tasks on schedule
-o- Tracking contingencies
-o- Listing Presentations
-o- Buyer Consultations
-o- Manage Drip Campaigns
-o- Design and mailing of postcards
-o- Management of farming areas
-o- Website updates
-o- Special Projects as needed
Now don't get my wrong - I am sure there are people out there looking for ways to generate additional streams of income, I'm just not one of them. And more importantly, can I take a moment to learn about your actual product/service and what it provides before I'm bombarded with invitations to sales meetings.
You see, selling your product is what YOU do, not what "I" do. I might want to use the product/service, but being pushy and trying to help me understand why I should take on an additional business is not very appealing to me. Actually it totally turns me off to the point where I don't even want to learn about your product/service anymore.
I'll have more substance with my next post, but I just had to get that out.