As administrative partners, llc moves into another year of business, it is time to rethink some of the effectiveness of certain areas of business. The most glaring detail at this time would be profiling and duplicating our best client. Identifying what makes him so great. Is it his concise and clear communication? Or the fact that he truly uses us as partners day-to-day and not just a task here and there meaning he really "gets" the whole partnership part of our mission statement. Whatever the reason, we love him and want all of our clients to grow up to be just like him. The dilemma lies in the clients that we've taken on but are far from fitting that ideal profile. While I'm happy to say I really sincerely like all of our clients, I can't say that all of their work styles fit within the ideal client/Virtual Business Manager situation for administrative partners, llc. The question then becomes – are they trainable? Do we even want to train them? Of course in the economy no one wants to lose a paying customer, but is it worth the time and frustration that comes with working with someone outside of our target. What does a small business do?
We've decided to truly profile our clients going forward. We want to work with small business owners, who want to help themselves; one who understand that there is a need to delegate tasks that take time away from the core service of providing for their clients. They need to understand and appreciate that they can't do it by themselves; nor should they try. They will focus on what they are good at – running their business. They will not micromanage. They will trust our ability to succeed. They will be clear about expectations and provide constructive feedback where applicable.
I'm looking forward to signing on many more ideal clients this coming year. With the new range of services we are planning to offer this year, these clients should not be hard to find.
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