Monday, December 28, 2009

5 Steps to Create a Successful Marketing Plan

Dr. Maya Bailey

RISMEDIA, December 18, 2009—As a Master Business Coach, I often hear from my clients the following story: “I feel stuck in my business. I really love to help people, I am excellent in negotiations and contracts, but I really hate prospecting. I just can’t seem to bring myself to pick up the phone.”

How often have you had those feelings, or have known of someone else who does? The thought of marketing makes most people clench their teeth, tighten their stomach and engage in marketing avoidance behavior that sends their business down the drain.
My clients tell me: “If only I could learn to market myself, I would love my business. I would be making a fortune.”

If you have these feelings, you’re not alone. There are specific reasons, including the following, why people avoid marketing:

1. “I don’t want to bother people.” How many times have you said it yourself before you picked up the phone? The fear of bothering people is huge. In the same breath, most business people tell me that, “I hate it when a telemarketer calls me at home and I don’t want to do the same thing to other people.”

2. “I don’t like tooting my own horn.” So many of us have been taught, especially women, that it’s not good to promote yourself. This is especially difficult for women who have come from a background other than sales before they started their own business. Often times they were employed in a company and marketing was never a part of their job.

3. “I don’t want to be rejected.” Some people are so terrified of being rejected or disapproved of, that they will even avoid calling their former clients. I have written previously in other articles about the phenomena of having a sphere of influence, which is your “goldmine,” but being afraid to “mine it.”

Fortunately, there are solutions for creating a successful marketing plan. Here are 5 easy ways to transform “marketing” into a pleasurable and profitable experience.

1. Think of giving- Whenever you think of marketing yourself, think about the fact that you are actually “offering” a valuable service. We get back what we give out. If you think of giving out a valuable service, and you focus on what you have to give, you will radiate a powerful force of positive energy which you will attract back to yourself in terms of clients and sales. The “secret” is to focus on being “the giver.”

2. Know your unique selling points- Most of the time when I coach my entrepreneur clients, they hugely underestimate what makes them unique. When I ask them, “Why should I work with you instead of someone else?” They honestly don’t know. Here’s the “secret”: make a list of the compliments you have received from former clients. Did they tell you that you were friendly, easy to get along with, very knowledgeable, extremely dependable, or great with follow-up?

As you make the list and think about it, you will start to become aware that what you have to offer as a business person is yourself.

You are unique. There is no one else like you. The more you like yourself and approve of yourself, the more you will radiate out a positive energy of self-love, gratitude, and appreciation. These energies are the highest energies that you could send out. They are guaranteed to magnetize back to you the ideal clients that you want.

Read the rest of the marketing tips here.

46 comments:

bob said...

A Virtual Assistant is very in demand business today. It helps a lot in online business services and it's more cheaper.

洋裝 said...

過去的事早已消失,未來的事更渺不可知,只有現在是真實的..............................

daniel john said...

Thanks for share this information, It’s great to see good information being shared.Thanks for share this.
Term Paper

119 said...

Unable to give you a heart. so have a reply to push up your post. ........................................

毅力 said...

I love readding, and thanks for your artical. ........................................

佳芳佳芳 said...

真正的富裕是一無所求。..................................................

孟倫 said...

失敗時你可能會失望,但如果不嘗試,將永無希望。..................................................

Rosalind治男Garney火吟 said...

忍一時風平浪靜,退一步海闊天空......................................................

ZenaT_Pinter2284 said...

你的部落格不錯哦,我來享受一下~~ ........................................

偉子生誠 said...

很喜歡你的blog哦...加油唷 ........................................

jon0301astabron said...

路過--你好嗎..很棒的BLOG.........................................

Glennie9654 said...

閒來無聊逛逛blog~~跟您打聲招呼~~

啟佐 said...

Just do it!.......................................................

伯臻 said...

閒來無聊逛逛blog~~跟您打聲招呼~~........................................

advantage said...

I would like to thank you for the efforts you have made in writing this article.

Advantage Term Papers – We do it your way

筠銘 said...

此處是值得一探究竟的好部落格!! ........................................

佩GailBohanan1蓉 said...

上來打聲招呼,祝你一切平安!........................................

萱祥 said...

Make yourself necessary to someone...................................................................

DarinS_Cone981 said...

Where did you purchase this product?.................................................................

劉彥皓 said...

感謝您費心的分享您的生活!讓我也感同身受!

江婷 said...

在莫非定律中有項笨蛋定律:「一個組織中的笨蛋,恆大於等於三分之二。」......................................................................

韋志韋志 said...

閒來無聊逛逛blog~~跟您打聲招呼~~.................................................................

于庭 said...

卡爾.桑得柏:「除非先有夢,否則一切皆不成。」共勉!............................................................

夏康如 said...

人有兩眼一舌,是為了觀察倍於說話的緣故。............................................................

明中明中 said...

Unable to give you a heart. so have a reply to push up your post.
..................................................................

JasonBirk佳琪 said...

一個人就像一個分數,他的實際才能是分子,他對自己的評價是分母。分母越大,則分數的價值越小。..................................................

吳婷婷 said...

Beauty, unaccompanied by virtue, is as a flower without perfume...................................................................

姿吟 said...

Drive carefully. It is not only cars that can be recalled by their Maker.............................................................

宮惠如宮惠如 said...

幸福沒有鑰匙,只有梯子。.................................................................

陳璇竹陳璇竹 said...

thank you for your reminder.................................................................

王李秀樺姵君 said...

謝謝原PO的熱情分享 大家也要一起分享喔 感恩(≧ω≦)............................................................

魏智偉魏智偉 said...

More haste, less speed..................................................................

王順蔡秉源如 said...

人應該做自己認為對的事,而不是一味跟著群眾的建議走。..................................................

家唐銘 said...

人們不缺少力量,他們缺少意志。..................................................

玄王季玄王季玄王季 said...

成熟,就是有能力適應生活中的模糊。............................................................

沈貞李添睿儀 said...

我的痛苦會停止,但求我的心能征服它。................................................

陳倩江陳倩江陳倩江 said...

人生最重要的一件事,就是從生活中認識你自己。......................................................

/798 said...

回應是我能為您做的最大的支持..................................................................

洪涛 said...

活是一種鍛鍊靈魂的東西..................................................................

江趙雲虹趙雲虹仁昆 said...

take care yourself!! ^^..................................................................

瑰潼 said...

愛看您的新文章!加油!

千TatianaCallan惠 said...

男女互悅,未必廝守終生,相愛就是美的。......................................... ........................

joe said...
This comment has been removed by the author.
joe said...
This comment has been removed by the author.
Rebecca Lorenz said...

Those who have a business desires a successful and those tips might be a great answer or solution to improve a business. Thanks for a big help tips that you have shared here!

Benchmarking For Best Practice

Imran Malik said...

moonis elahi
moonis elahi
moonis elahi
moonis elahi
moonis elahi
moonis elahi
moonis elahi
moonis elahi
moonis elahi
moonis elahi
moonis elahi