Strategic Partnerships Can Help Grow Your Business

One of my business goals this year is to form strategic partnerships with other small businesses. I believe that the overall experience has the potential to be a win-win in every case -- thats waht makes them strategic.

Lynne Meredith Schreiber recently wrote an interesting article about such partnerships on Startup Nation on this subject; particularly how to form a productive partnership. He admonished business owners to "do [their] research and identify a handful of good companies that might make great partners; have a clear understanding of goals, make sure the corporate culture matches yours, then meet to talk about it."

In working with a start up business owner recently on a potential partnership, I realized that we did not have the same goals. Although this did not stop the partnership and we continued negotiations to make it a win/win situation for both us, it is important that the goals of the individual business are at least understood and respected before forming a partnership. If this cannot be worked out, perhaps that is not the best partnership for either party.