Sunday, July 13, 2008

Starting a Business?

As many of us begin in business, we contemplate what we need to do NOW to get up and running; thinking we will worry about the other things later. In most cases, these basic THREE pieces are of great importance to providing a clean professional look for your business.

  1. A logo: This brands you as an actual company. When you name is not attached, it should still be clear what type of company you have. Is this true of your logo? Perhaps it is time for a redesign.

  2. A Business card: Since we all know how important networking is, a business card is key for these types of social gatherings. These new contacts, must be able to get in contact with you regarding either a direct connection with you or someone that you know. This business card must also have your logo on it so that the marketing strategy of "branding your business" is further manifested.
  3. A website: Who would have thought years ago that web presence would be so important to commerce in general – not just e-commerce? If you do not have a website, you can best believe potential clients will question the legitimacy of your business. Obviously a website has many benefits.
    1. It is available 24 hours/7 days a week (times when you aren't)
    2. Has the potential to provide general information about your business.
    3. Increased your chances of branding your business.


Many of these aspects of starting a business may take some time to develop, but ultimately they will make a huge difference in how progressive and profitable your business becomes.

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