Sunday, July 20, 2008

What do you do in your “slow periods”?

Although none of us are happy about it, all business owners go through "slow periods" in their business. It's all about what you do to benefit your business in other ways during those periods. Even in busy times there are challenges with using time wisely; this is even more important in slow times. According to Peggy Duncan a personal productivity expert, "The biggest time-management mistake people make is not knowing how much time they waste." When there is a slow day, it needs to be approached differently in order to make it a productive use of time. During the busy times it might be a good idea to start a file of projects that you can do when times slow down. For example, promotions or marketing strategies, new contacts that would be beneficial to your business, or new business processes to implement. In a recent Entrepreneur (August 2008) magazine articles, it was suggested that multitasking when doing tasks such as developing relationships, organizing or designing new systems could hurt efficiency. By systematically approaching these during an inevitable downtown turn those times into ones of productivity.

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